Archive for the ‘Case Studies’ Category
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A campaign that cuts the mustard
Friday, October 28th, 2011Premium French mustard brand Maille recruited Kaper to help raise awareness and create saliency for the the brand amongst the target group of ’sociable cultured foodies.’ A staple in France, Maille wasn’t well known in the UK and the team at Unilever were keen to move away from the food PR norms of a celebrity [...]
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Southbank Centre shop launch
Friday, October 28th, 2011We were hired by the Southbank Centre to launch the newly re-designed Festival Terrace Shop.
Their gorgeous design led products including items from their collaboration with Cockpit Arts, were a massive hit with style media. We got an incredible response securing coverage in almost every national newspaper and publications like Ideal Home, Harpers Bazaar and Homes [...] -
Bombardier social media
Friday, October 28th, 2011Our work with Bombardier kicked off in May with the launch of a new ad created by Karmarama. The advert stars Rik Mayall as William Charles Bedford, the English, ever reliable and damn tasty Bombardier! Watch it here.
Our aim was to create fame for the character. We seeded the advert to target media and bloggers [...] -
Make Tea Not War
Friday, May 28th, 2010Karma’s hijack of the news agenda
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La Senza’s Cup Size Choir – helping out hapless blokes buy lingerie
Monday, February 1st, 2010Karmarama have created this great piece of film for Christmas – the La Senza Cup Size Choir. Seven La Senza models form cup size A to G singing Deck the Halls in the corresponding key.
We’re helping with the PR and seeding with a quick story that says £22million of lingerie will be returned [...]