Our work in Global Aloft sizzle

Posted on January 16th, 2012

Last November, Kaper helped Starwood Hotels launch its Aloft brand in the UK. Aimed at the Gen Y traveller, Aloft is seeking to revolutionise the mid-market hotel category – the design features and cool factor of W but prices you can afford.

With more than 50 hotels worldwide, the brand debuted in London with the arrival of Aloft London Excel. To appeal to the target demographic, Kaper facilitated partnerships with up and coming collaborators including street art collective Monorex, music promoters Urban Nerds and Mixologist Alchemist Dreams. Free runners from 3RUN also took over the hotel giving a new spin on the traditional hotel video. We’re delighted to see that footage from our video has been featured in the global Aloft sizzle – check it out http://www.youtube.com/watch?v=jXMz6pkfdP4&feature=youtu.be

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