Karma Comms Group Acquires Crayon Group

Posted on January 12th, 2012

Following the investment into Karmarama, Kream and Kaper by Phoenix Equity Partners last summer, we’re delighted to announce our first major acquisition today in the form of data and digital experts Crayon.

Crayon will bring to the group a market leading understanding of data-driven digital and direct marketing. Their clients include the likes of Honda, Camelot, Sony and BT.

It’s a massive step forward in our goal to become an international challenger group of agencies that can help clients with creative solutions across the whole customer journey.

The Crayon Group is made up of operating entities: Crayon London – its integrated digital marketing services agency; data analytics-based customer insights consultancy, Crayon CI; technology and software services provider, Zigzag; and market research agency, Walk a Mile.

From a Kaper perspective, we expect Crayon to help provide even better insights and planning into our work as we look to evolve the PR model. Plus with their digital and CRM expertise, we believe our online comms will take a leap forward in its targeting and commercial edge.

Plus they’ve got offices in Oxford Circus which can tempt us away from W14. Nice. A big welcome to our new colleagues.

Crayon Acquired by Karma Comms Group

View all Kaper blog articles