La Senza’s Cup Size Choir – helping out hapless blokes buy lingerie
Karmarama have created this great piece of film for Christmas – the La Senza Cup Size Choir. Seven La Senza models form cup size A to G singing Deck the Halls in the corresponding key.
We’re helping with the PR and seeding with a quick story that says £22million of lingerie will be returned straight after Christmas as it’s the wrong size, shape or style.
All in aid of helping and inspiring hapless blokes who don’t know their C from the D.
Update: the video’s doing brilliantly with over 1million plays on YouTube and PR wise the story has appeared in The News of the World, Daily Star and Daily Mail amongst others.
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