Posts Tagged ‘advertising’
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Advertising and social media: Cadbury
Friday, May 27th, 2011I absolutely love the new Dairy Milk dancing clothes advert and every time I see it I feel an urge to break out into dance. Last night I visited their YouTube page and was impressed by a piece of genius interactive content.
This content is a great example of how social media has permeated the advertising [...] -
£100k for product placement – good value?
Monday, February 28th, 2011So Nescafe have paid £100,000 to be the first ‘official’ product placement after new regulations came in today, on ITV’s This Morning.
Good value? Honestly, I’ve got no idea – it’s a vast sum of money, a sum that could buy you a creative, year long PR campaign.
Which is better value? [...] -
Who’s best placed to own social media?
Wednesday, September 29th, 2010This seems to be an oft asked question in agency land right now. But is it really the right question?
It’s clearly smart for brand owners and managers to ask themselves who will be responsible for running their social platforms, what the platforms are for and how they are going to measure them.
But [...] -
Comms people: love product, love data
Thursday, July 15th, 2010We had a really inspiring meeting with Sky yesterday, set up by John Dollin the guy who runs their 3D team. The new 3D stuff is amazing and made us want it, but that’s not the point of this post.
It was great to see the product guys taking a bigger lead and [...] -
PR & Advertising – it’s all about the story
Friday, June 18th, 2010Our letter to the Editor of Campaign responding to their piece on the integration of PR and advertising